I have a serious problem with movie trailers lately. It seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.
In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot. So I decided to go back to some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there…but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.
Bram Stoker’s Dracula (1992)
It’s funny but there are certain trailers that just stick with you over the years…maybe it’s because it was your first glimpse of a film you were looking forward to or maybe it’s all about where/when you saw it. In the case of Bram Stoker’s Dracula, it was both.
I have a confession to make. Long before Edward and Bella came around and before Buffy staked her claim in Sunnydale, I was a huge vampire fan…Dracula to be exact (or as the four year old Joe used to say “Drak-lee-la”). So when 12 year old Joe heard there was another Dracula movie coming out in a big way you know he was excited.
I remember seeing the first teaser for this before a Sunday matinee screening of A League of Their Own at Centennial Lakes 8 and though I liked Penny Marshall’s baseball comedy all I was thinking about throughout was how much longer I’d have to wait until the tale of Count Dracula was arriving.
A well-produced teaser, this actually wound up being removed from theaters because it was deemed “too intense”. Watching the first images from Francis Ford Coppola’s film that wound up being art-directed to the hilt, you’ll probably be scratching your head as to what’s so intense about it but we live in different times now.
Catch-up! Check out my look at the teasers for Misery & Alien!
Synopsis: The savage murders of three young children sparks a controversial trial of three teenagers accused of killing the kids as part of a satanic ritual.
Release Date: TBA 2014
Thoughts: Aside from a Broadway musical, I’m not sure if any visual art hasn’t taken a stab at the crime saga surrounding the West Memphis Three. After the three landmark Paradise Lost documentaries and one recent feature documentary (West of Memphis) the story has now been adapted into a film starring two Oscar winners under the direction of an Oscar nominated director. So why doesn’t the first trailer for the big screen treatment of Mara Leveritt’s well-researched investigative novel land better?
For me, it’s because I feel it’s all been done before using the real life players that have been involved in the tragedy. We’ve seen the faces of the murdered children and the three young boys that were targeted as their killers. We’ve followed their families, seen the pain of loss, and the gnawing feeling that the real person or persons responsible remain unpunished. Can good actors like Reese Witherspoon (This Means War, Mud) and Colin Firth (Arthur Newman) get across that same emotion?
Originally positioned as an awards contender, after some early screenings the buzz is considerably lower and who knows how large of a release this will even get. That’s too bad because this has a fantastic cast…however I think they’re simply stuck in a re-telling of events we’re familiar with.
Synopsis: A former salsa prodigy attempts a comeback years after his career was ruined.
Release Date: TBA 2014
Thoughts: Reminding me of a movie I may have seen in the mid 90’s when Euro comedy imports were all the rage, Cuban Fury looks as harmless as all of those other films…and just as skippable. Though stars Nick Frost (The World’s End) and Chris O’Dowd (The Sapphires) will probably make this a few notches better than the rest, overall I can’t see this picture becoming the kind of sleeper hit like Strictly Ballroom or The Full Monty were back in the day. On the other hand, never underestimate the power of a feel good picture of the underdog getting its day…if the release is timed right Cuban Fury could be the very thing audiences will respond kindly to after a season of heavy Oscar material.