I have a serious problem with movie trailers lately. It seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.
In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot. So I decided to go back to some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there…but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.
In the Line of Fire (1993)
With the 50th Anniversary of the assassination of President Kennedy just passing us by, this modest yet clever teaser was on my mind. As a child of the 80’s, my exposure to Clint Eastwood wasn’t very diverse in 1993 when I first saw this teaser trailer for In the Line of Fire. Come to think of it, at that time this action thriller surrounding Eastwood playing cat and mouse with an assassin (John Malcovich, netting an Oscar nomination for his work) could have been one of the very first Clint film I had seen. It’s been a while since I’ve seen the film but do recall it had a few nice twists and unconventional moments.