31 Days to Scare ~ Run Sweetheart Run

The Facts:

Synopsis: Initially apprehensive when her boss insists she meets with one of his most important clients, s single mother is relieved and excited when the influential businessman defies expectations and sweeps her off her feet. But at the end of the night, when the two are alone together, he reveals his true, violent nature. Battered and terrified, she flees for her life, beginning a relentless cat-and-mouse game with a bloodthirsty assailant hell-bent on her utter destruction.
Stars: Ella Balinska, Pilou Asbæk, Clark Gregg, Dayo Okeniyi, Betsy Brandt, Shohreh Aghdashloo, Ava Grey
Director: Shana Feste
Rated: R
Running Length: 103 minutes
TMMM Score: (8/10)
Review:  Tracking the new film Run Sweetheart Run over the past two years reminded me of what it was like to follow a movie before the internet became this unruly beast. Back 20-25 years ago, there were a few sites online where you could find information about upcoming movies that updated more frequently than your weekly/monthly subscription magazines. Through these sites, often maintained by zealous fans and consisting of gossip tidbits, you could catch wind of a movie that sounded up your alley and then track it through production, marketing, and, finally, release. I can recall following along for the releases The Relic (charting the many delays to its 1997 arrival in theaters) and, the biggest one of all, the modern shark classic Deep Blue Sea in 1999.

Run Sweetheart Run had barely time to make it onto my radar after its debut at the 2020 Sundance Film Festival before its distribution into theaters was canceled when the lockdown closed movie houses and turned Hollywood into a ghost town. While many similar genre titles eventually found their way into viewers’ homes via streaming or minor theatrical releases once theaters began opening up, Run Sweetheart Run had seemingly vanished from existence. Though it had been sold off to Amazon quickly in May 2020, the streaming service and original producer Blumhouse sat on the film for over two years, a strange stretch to let such an innocuous title languish on a next-to-empty shelf. 

Movies that gather dust on a shelf start to gain a reputation, not a good one. I never quite understood why Blumhouse and Amazon would let the horror title, directed by Shana Feste (Country Strong) and written by Feste along with Keith Josef Adkins and Kellee Terrell, remain unreleased when they put out other titles that might have benefitted from later rollouts. I’d keep checking the IMDb page and news sources for information on the film (mind you, all I had to go on was the synopsis, the cast list, and a few random press photos, the original buzzed-about trailer was never even released online) but came up with nothing. Then…October 2022 rolled around, and it was time for Run Sweetheart Run to get its due.

I’ve followed many films that turned out to be duds, but I was so happy to find that Feste’s film was tremendous fun, the kind of bolt-for-your-life horror that moves so fast you don’t have time to clock how out of joint the logic is at times. The film feeds off the energy put forth by its appealing leads, Ella Balinska and Pilou Asbæk, and a pulsating-synth music score that turns Los Angeles into a neon-tinged town of menace for one woman desperate to survive a night of horrors and the man that is the cause of it all.

Single mother Cherie (Balinska, 2019’s Charlie’s Angels) is studying to get her law degree and working at a high-profile law firm with a boss (Clark Gregg, Moxie) that benefits from her hard work. She double-booked him tonight for an anniversary date with his wife and dinner with a client in town for the evening. Practically guilting her into going, a reluctant Cherie agrees to go out with the client, but when she meets Ethan (Asbæk, Overlord), she’s grateful for her supposed error. A handsome, successful man, Ethan seems interested in Cherie too and has said enough right things by the end of the night that he convinced her to cancel her ride home and come inside with him. As they enter the house, Ethan turns back and stares into the camera, stopping it from following the two of them indoors. What is about to happen is…private.

We don’t see what happens inside, but we hear it, one of several acts of violence toward women that Feste does not show. That may seem like it gives the audience a break from another movie depicting violence against women. Still, there’s something sinister in how characters break the fourth wall and physically move the camera so the audience can’t see what’s about to happen. Cherie is different, though, and is unwilling to go down gently. So begins a night where Cherie is pursued by an evil that won’t stop no matter who is standing in his way. Involving family and friends won’t help Cherie either because Ethan has more than worldly powers at his disposal.

There’s more than a nugget of good ideas and a ton of metaphor, but, almost blessedly, Feste doesn’t lean into this too much. Instead, Feste lets you take the analogy to heart and come up with your interpretation of who Ethan is and what he ultimately has been tasked to do. Feste imbues the story early on with some cheeky fun, but that melts away the further into the night the story gets. That’s also when Balinksa entirely takes control of the movie, and while she may share the lead responsibilities with Asbæk, she’s unquestionably the show’s star.

You can poke holes all around the story and screenplay, but it defeats the bloody-ied fun of the experience. It’s a shame the film got lost in the shuffle because it’s well done and comes across as a confident change of gears for many involved. I could have done with a little more time in the second act with a new character introduced in the final 1/3, but that would add additional time that I don’t think the simple set-up could have supported. Available on streaming, you won’t have to sprint to Run Sweetheart Run, but do walk quickly to add it to your list for a perfect weekend option leading up to Halloween.

Where to watch Run Sweetheart Run

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