I have a serious problem with movie trailers lately. It seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.
In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot. So I decided to go back to some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there…but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.
Jaws 3-D (1983)
It had been five years since JAWS 2 was released to boffo box office so the time was probably right for Universal Studios to revisit its popular franchise. What started as a second sequel intended to be more of a comedy, ala National Lampoon, turned into something different but no less silly. I have a certain fondness for JAWS 3D with its ugly grainy picture and lame-o 3D effects…maybe it’s because it’s so earnestly goofy now or maybe it’s because JAWS: The Revenge was so much worse but the film has a certain (albeit resistible) charm.
I remember seeing this teaser trailer when YouTube first went up and thinking it was well done. 1983 was the year of the 3D resurgence and I’m sure audiences were unnerved not only about having another reminder about what dangers look in deep water but also wondering how the technique was going to bring that mean ‘ole great white shark into another dimension. I’m not sure how well the movie played in theaters but having only ever seen it in 2D, I think the intended effect has been lost.
Check out the teaser for the final nail in the coffin of the Jaws franchise:
Jaws: The Revenge (1987)