Special Series ~ 56th Chicago International Film Festival – Update

I’m currently providing coverage for the 56th Chicago International Film Festival.

Click here for my latest updates on two new titles, the German horror film Sleep and Sweat from Poland.

 

In Praise of Teasers ~ Fire in the Sky (1993)

In 2013 I was feeling pretty blue about the state of movie trailers.  For a time, it was imperative for me to get to a theater in time for the previews or else some of the fun would be missing from the experience of going to the movies because, let’s face it, sometimes the coming attractions were more entertaining than the feature presentation.  That started to change when the previews became less of a creative way to market the film and more of way for studios to put all their cards on the table with little artistry.  Like I said back seven years ago, it seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.

Sadly, in the years since I did my first run of the In Praise of Teasers series, not a lot has changed and it may have gotten worse.  It’s gotten to the point where I almost avoid watching a trailer all together because so much of the plot is given away.  This site used to feature a wealth of movie previews but I just can’t bring myself to post too many because they’re so spoiler-y.  Only the rare well-done coming attraction or preview for an “event” film gets through…and even then I can’t think of anything recent that could go toe-to-toe with the brief bites I’m going to share with you over the coming weeks.

That’s why I’ve decided to revive In Praise of Teasers now.  In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot.  Let’s revisit some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there; but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.

Fire in the Sky (1993)

OK.  So here’s one of those examples I was talking about where the teaser trailer is better than the movie.  I vividly (vividly) remember seeing this teaser trailer before a number of movies leading up to its opening in early 1993 and being convinced this was going to be the next big movie.  I mean, it looked like it had a spooky menace to it, it was about aliens, it had the guy from The Cutting Edge in it, plus it was a true story!  I love, and still love, everything about this teaser because it tells you all you need to know to get you interested, invested, and ready to see the film.  Now, Fire in the Sky turned out to be more than a bit of a dud with me (and audiences and critics) because it was more drama than sci-fi at the end of the day and the marketing was misleading to say the least.  I don’t think I’ve seen the film more than twice and it’s been a solid fifteen years since the last time I took it in so perhaps my less “entertain me for the entire running length” brain would appreciate the slower pace of the movie now.  Just look at that cast, it’s nothing to scoff at with the likes of James Garner, Peter Berg, Robert Patrick, and Craig Sheffer joining D.B. Sweeney in this true-life tale of what was reported to be the first alien abduction on record.  (The account is widely believed to be a hoax, the man who claimed to be abducted even went on television to take a lie detector test and failed it!)  It just goes to show you that one good trailer can truly sell tickets…and Paramount was really great at these types of “big promise” trailers that turned out to be less than stellar delivery.  You have to add some points to this one for having a good poster as well — nice try, Paramount.  Nice try.

In Praise of Teasers ~ Strange Days (1995)

In 2013 I was feeling pretty blue about the state of movie trailers.  For a time, it was imperative for me to get to a theater in time for the previews or else some of the fun would be missing from the experience of going to the movies because, let’s face it, sometimes the coming attractions were more entertaining than the feature presentation.  That started to change when the previews became less of a creative way to market the film and more of way for studios to put all their cards on the table with little artistry.  Like I said back seven years ago, it seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.

Sadly, in the years since I did my first run of the In Praise of Teasers series, not a lot has changed and it may have gotten worse.  It’s gotten to the point where I almost avoid watching a trailer all together because so much of the plot is given away.  This site used to feature a wealth of movie previews but I just can’t bring myself to post too many because they’re so spoiler-y.  Only the rare well-done coming attraction or preview for an “event” film gets through…and even then I can’t think of anything recent that could go toe-to-toe with the brief bites I’m going to share with you over the coming weeks.

That’s why I’ve decided to revive In Praise of Teasers now.  In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot.  Let’s revisit some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there; but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.

Strange Days (1995)

It’s easy to see that the problems for Strange Days started with this teaser trailer.  Here was a movie written by James Cameron who had just scored a gigantic success the year earlier with True Lies and directed by his ex-wife Kathryn Bigelow still, four years later, riding high off of her blockbuster Point Break.  Though the two were no longer a couple, they continued to collaborate on this project which had been on Cameron’s shelf for years.  Arguably, Bigelow was the right person to direct it but its virtual reality plot line was, in hindsight, perhaps too ahead of its time…and add to that a complicated conspiracy thread running through the film and technical elements that impressed but at times overwhelmed and it all becomes a bit of a blur.  Honestly, the movie is still mostly a jumble in my mind, even today.  I do need to watch it again because it’s got such a great team behind the scenes and an intriguing cast that it should work.  Like I said at the beginning, though, this teaser trailer is too manic and blippy for its own good and doesn’t entice the viewer in for more.  If this were made today, Bradley Cooper would be staring back at us and not Ralph Fiennes, right?  Fiennes is a strong actor but this close-up of him is majorly intense and in a way off-putting, pushing the audience to lean back rather than lean in.  The perfect teaser to me is one that I could see and know right away I’d want to watch the movie without anything else to go off of.  This brief look at Strange Days wouldn’t have been enough to get me in the door, even with Cameron’s name attached.

For more teasers check out my posts on The Fifth Element, The Addams Family, Alien, Misery, Bram Stoker’s Dracula, Showgirls, Jurassic Park, Jaws 3D/Jaws: The Revenge, Total Recall, Halloween II: Season of the Witch

In Praise of Teasers ~ The Fifth Element (1997)

1

In 2013 I was feeling pretty blue about the state of movie trailers.  For a time, it was imperative for me to get to a theater in time for the previews or else some of the fun would be missing from the experience of going to the movies because, let’s face it, sometimes the coming attractions were more entertaining than the feature presentation.  That started to change when the previews became less of a creative way to market the film and more of way for studios to put all their cards on the table with little artistry.  Like I said back seven years ago, it seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.

Sadly, in the years since I did my first run of the In Praise of Teasers series, not a lot has changed and it may have gotten worse.  It’s gotten to the point where I almost avoid watching a trailer all together because so much of the plot is given away.  This site used to feature a wealth of movie previews but I just can’t bring myself to post too many because they’re so spoiler-y.  Only the rare well-done coming attraction or preview for an “event” film gets through…and even then I can’t think of anything recent that could go toe-to-toe with the brief bites I’m going to share with you over the coming weeks.

That’s why I’ve decided to revive In Praise of Teasers now.  In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot.  Let’s revisit some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there; but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.

The Fifth Element (1997)

Bless French director Luc Besson, he just marches along to the beat of his own drummer.  While directors aren’t necessarily involved with the marketing of their films, it’s hard not to watch these two teasers for Besson’s space operatic epic The Fifth Element and not see his influence all over them.  Both teasers feature no plot description or final footage from the eye-popping film starring a blonde Bruce Willis and a barely-clothed Milla Jovovich, to say nothing of hearing villain Gary Oldman’s Foghorn Leghorn accent in all its glory.  No, audiences would have to wait for a longer trailer to get a better picture of what Besson had in store, following on the heels of his well-liked but minor-hit Léon: The Professional in 1995.  Make no mistake, The Fifth Element was a risky endeavor (as all Besson’s films are, see Valerian and the City of a Thousand Planets for proof) and while it made only $63 million dollars here in the US, it netted a total worldwide gross of almost $265 million…so clearly overseas took to it far better than we did.  I remember being in Spain the summer this was released and seeing the most gigantic billboards ever advertising this — truly an astonishing sight to behold.  Watching the feature film again recently I was struck by how ahead of its time it was.  It’s silly but fun and totally the Europop comfort food we’ve come to expect from Besson, though these early teasers hint at something a little less focused on style and more on inter-galactic adventure.  And no Diva Dance…that would have to wait for the main event.

For more teasers check out my posts on The Addams Family, Alien, Misery, Bram Stoker’s Dracula, Showgirls, Jurassic Park, Jaws 3D/Jaws: The Revenge, Total Recall, Halloween II: Season of the Witch

In Praise of Teasers ~ The Addams Family (1991)

In 2013 I was feeling pretty blue about the state of movie trailers.  For a time, it was imperative for me to get to a theater in time for the previews or else some of the fun would be missing from the experience of going to the movies because, let’s face it, sometimes the coming attractions were more entertaining than the feature presentation.  That started to change when the previews became less of a creative way to market the film and more of way for studios to put all their cards on the table with little artistry.  Like I said back seven years ago, it seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.

Sadly, in the years since I did my first run of the In Praise of Teasers series, not a lot has changed and it may have gotten worse.  It’s gotten to the point where I almost avoid watching a trailer all together because so much of the plot is given away.  This site used to feature a wealth of movie previews but I just can’t bring myself to post too many because they’re so spoiler-y.  Only the rare well-done coming attraction or preview for an “event” film gets through…and even then I can’t think of anything recent that could go toe-to-toe with the brief bites I’m going to share with you over the coming weeks.

That’s why I’ve decided to revive In Praise of Teasers now.  In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot.  Let’s revisit some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there; but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.

The Addams Family (1991)

Any dissection of the art of the teaser trailer simply must include a look at the one for The Addams Family.  Notable for its length and also because it was produced solely for the teaser with no other footage from the final film used, it’s a real winner.  Personally, I always get a kick out of these cinematic moments that break the fourth wall and acknowledge the audiences.  Movie buffs that like to go over the finer details will notice actor Christopher Lloyd’s Uncle Fester’s make-up differs greatly from how he looked when the movie was released and there are some that speculate it isn’t even Lloyd you see here.  Reading the recently released autobiography of the films director, “Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker”, I found out how arduous it was to get the movie made but as you can see from the rarely seen short teaser below, the creative team assembled really got it right from the beginning, leading the movie to be a certified hit.  I do remember seeing this a few times in theaters the summer of 1991 but once the full trailer was released it understandably vanished, but it’s nice to see it again after all these years.  It also speaks to the audience recognition of the characters that there isn’t even a title listed at the end!

For a refresher on my previous series back in 2013, check out my posts on Alien, Misery, Bram Stoker’s Dracula, Showgirls, Jurassic Park, Jaws 3D/Jaws: The Revenge, Total Recall, Halloween II: Season of the Witch