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The Art of the Tease(rs) ~ Exorcist II: The Heretic (1977)

The Art of the Tease(rs): Exorcist II: The Heretic (1977)
The Art of the Tease(rs): Exorcist II: The Heretic (1977)

Special Series · The Art of the Tease(rs)

Exorcist II: The Heretic (1977)

Occasionally, I’ll revive one of my old “special” columns from my early days. Formerly titled In Praise of Teasers, I’ve rebranded my look at coming attractions The Art of the Tease(rs) and brought it back for a short run over the next few weeks.

Starting in 2013, I used these peeks at past previews to highlight the fun (and short!) creatively mounted campaigns that generated buzz from audiences who caught them in front of movies back in the day. Some of these I remember seeing myself, and some I never had the pleasure of watching. More than anything, it makes me long for studios and advertising agencies to go back to showing less in modern trailers because the amount of spoiler-heavy material shared now is ghastly. Today, where all aspects of a movie are pretty well known before an inch of footage is seen, the subtlety of a well-crafted “teaser” trailer is gone.

Let’s revisit some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there but pay attention to how each of these teasers works uniquely to grab the attention of movie-goers.

Now Showing: The Teaser

Teaser trailer · Warner Bros. · 1977

The One-Sheet

Lobby Card

Plot: Four years after her exorcism, Regan MacNeil is living in New York and seeing a psychiatrist, while a priest investigating the death of Father Merrin, the exorcist who saved her, suspects the demon still has a hold on her. With the help of an experimental hypnosis device, they dig into Regan’s buried memories.

Released: June 17, 1977

Directed by: John Boorman

Starring: Linda Blair, Richard Burton, Louise Fletcher, Max von Sydow, Kitty Winn, Paul Henreid

Studio: Warner Bros.

Box office: $30.7 million domestic

Trivia:

  • Warner Bros. opened the film in 725 theaters across the US and Canada, the studio’s largest day-and-date launch up to then, and it set a studio opening weekend record of $6.7 million.
  • After New York audiences laughed at the original ending, Warner Bros. shipped new prints with a revised finale. The recut version ran seven minutes shorter.

The Taglines

It’s four years later… What does she remember?

Why It Works

Even the worst movies sometimes get good teaser trailers, and 1977’s Exorcist II: The Heretic is a prime example. This stinkeroo sequel to the 1973 classic was beset with problems during filming after struggling through preproduction. Originally conceived as a low-budget follow-up that would reuse discarded material from the original, Warner Brothers instead went big and paid dearly for their efforts. Despite a knockout cast of heavy hitters (including recent Best Actress winner Louise Fletcher, beating out the likes of Ann-Margret and Jane Fonda for her role), this is rightfully considered one of the all-time worst sequels. It’s been a while since I’ve seen it, and I feel like a rewatch is coming soon. While I brace for impact, I can at least enjoy the kooky fun drummed up by the marketing department at Warner Brothers.

I’m going to include two trailers here. The first is a straight-up teaser trailer that I’m sure goosed a few audiences that fled theaters four years prior because they were so scared of the original. This is strangely graphic-heavy, but I kind of dig it, showcasing the variety of mixed media we don’t see in this era of moviemaking. The second preview is labeled the full trailer but would still classify as a lengthy teaser in my book. Little of the structured plot is shown, not that you’d be able to remember it with that grating song blaring over your speakers. Even so, it’s effectively creepy, very ’70s, and as hokey-pokey as the movie turned out to be.

Final Trailer

Coming Attractions

Joe Botten, The MN Movie Man

Written by Joe Botten

Joe Botten is The MN Movie Man, a Twin Cities film critic writing spoiler-free reviews since 2012. He also writes for Loud and Clear Reviews, a Rotten Tomatoes approved site. Find him on Instagram and Letterboxd.

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