I have a serious problem with movie trailers lately. It seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.
In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot. So I decided to go back to some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there…but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.
Bram Stoker’s Dracula (1992)
It’s funny but there are certain trailers that just stick with you over the years…maybe it’s because it was your first glimpse of a film you were looking forward to or maybe it’s all about where/when you saw it. In the case of Bram Stoker’s Dracula, it was both.
I have a confession to make. Long before Edward and Bella came around and before Buffy staked her claim in Sunnydale, I was a huge vampire fan…Dracula to be exact (or as the four year old Joe used to say “Drak-lee-la”). So when 12 year old Joe heard there was another Dracula movie coming out in a big way you know he was excited.
I remember seeing the first teaser for this before a Sunday matinee screening of A League of Their Own at Centennial Lakes 8 and though I liked Penny Marshall’s baseball comedy all I was thinking about throughout was how much longer I’d have to wait until the tale of Count Dracula was arriving.
A well-produced teaser, this actually wound up being removed from theaters because it was deemed “too intense”. Watching the first images from Francis Ford Coppola’s film that wound up being art-directed to the hilt, you’ll probably be scratching your head as to what’s so intense about it but we live in different times now.