I have a serious problem with movie trailers lately. It seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.
In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot. So I decided to go back to some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there…but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.
Total Recall (1990)
Arriving right at the true peak of Arnold Schwarzenegger’s (The Last Stand) popularity, Total Recall was a sci-fi action pic through and through that would up being a highly profitable snazzy summer blockbuster. It’s also the movie that really introduced Sharon Stone (Lovelace) to audiences as well as cementing director Paul Verhoeven as someone to keep your eye on (Stone and Verhoeven would team up again 2 years later for the controversial hit Basic Instinct). A remake was released in 2012 but it couldn’t hold a candle to the original which had a style and star that couldn’t be replaced. This teaser trailer featuring a red-tinged Schwarzenegger ominously staring at the camera was a perfect way to let everyone know that a trip to Mars was in their future.