I have a serious problem with movie trailers lately. It seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.
In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot. So I decided to go back to some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there…but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.
Jurassic Park (1993)
Here’s my favorite kind of teaser: one that shows no actual footage from the movie itself. I had all but forgotten this ad for 1993’s Jurassic Park, a clever intro to audiences not only that the movie was coming their way but in how the dinosaurs would be coming back to life in the first place. Though the movie did take ample time to explain the process, having the teaser give some info up front that there was some science behind it all couldn’t have hurt.
Now that the movie has spawned two (inferior) sequels, had an IMAX 3D re-release of its own, and is readying for an all-new adventure (Jurassic World) in 2015 it’s nice to be able to look back and see how Steven Spielberg’s groundbreaking adventure first caught the eye of moviegoers.
Synopsis: During a preview tour, a theme park suffers a major power breakdown that allows its cloned dinosaur exhibits to run amok.
Stars: Sam Neill, Laura Dern, Jeff Goldblum, Richard Attenborough, Bob Peck, Martin Ferrero, Joseph Mazzello, Ariana Richards, Samuel L. Jackson, BD Wong, Wayne Knight
Director: Steven Spielberg
Running Length: 127 minutes
TMMM Score: (9.5/10)
Review: It’s hard to believe that Jurassic Park is celebrating its 20th Anniversary this year – I still remember like it was yesterday seeing one of the first showings at the Edina Theater and going back a few more times that weekend to see the dino action, bringing my friends along to see their reaction. I saw the film a total of 10 times that summer and have revisited it dozens in the years since but I still was a little leery of the movie being re-released in 3D and IMAX to celebrate two decades of T-Rex and Raptor filled scares. The film was so entertaining to begin with; did it really need 3D/IMAX to increase the entertainment value?
The answer is “no” but that doesn’t mean I didn’t greatly enjoy seeing the film digitally restored with booming sound and a carefully thought out 3D conversion overseen by its director. You see, Jurassic Park is such an old-fashioned thrill ride of a film that it could be played backwards and still give you a big bang for your buck…though the term “popcorn film” was coined years before it’s one of the best ways to describe the experience.
Most people are probably already familiar with the plot involving a theme park in the South Pacific home to cloned dinosaurs. What looks to be a huge advancement in science and consumer marketing turns deadly as the aggressive dinos break free during a tropical storm…much to the terror of a small group of men, women, and children that have stopped in for a visit.
What works about the film (wide-eyed wonder, excellent action sequences, state-of-the-art visuals) still works and what was once iffy (the film has a tendency to feel overwhelming in its scope) feels corrected by seeing the movie again on the big screen. Though I still feel that the movie is less concerned with its calculated leaps in narrative than it is about dropping the jaws of their audience, there’s no denying that the movie has lost little even after countless viewings.
I was struck at how solid Neill was in his lead role as conflicted Paleontologist Dr Alan Grant. Though the role could have gone to a real name star (Harrison Ford), Spielberg made the right choice by choosing the understated Neill to really ground the film. While I’ve grown to like Dern (check her out in The Masterand especially Smooth Talk), I do still cringe a bit at her overzealous line readings delivered with a lilt that sends a shiver up my spine. Goldblum’s kooky theorist goes down easier than it did back in the day thanks to our exposure to similar actors like Johnny Depp who have probably would have played the role if it were made today. Oscar winning director Attenborough (A Chorus Line) hits the right notes as the man behind the park, wisely toned down by screenwriter David Koepp from his evil genius characterization in Michal Crichton’s source novel. Mazzalo and Richards performances have retained their mostly pleasant early 90’s feel though the efforts of both feel a bit light when surrounded by such impressive special effects. Jackson, Wong, Peck, and Ferrero are nice supporting players while Knight’s performance feels the most stuck in the past.
The Oscar winning effects still look incredible and the various thrill sequences that had you on the edge of your seat will make you climb right over it as you witness a T-Rex attack that feels more up close and personal than ever. The 3D is used sparingly but to great effect as the textures and depth of the park are increased, giving the film some needed strength in its slightly slower middle third.
Looking back it’s amazing to think that Spielberg directed Jurassic Park and his Oscar winning Schindler’s List in the same year…two enormously popular films for very different reasons. It only speaks to his talents as a director that he could produce such tonally different movies yet keep the undeniable Spielberg touch intact.
Only in theaters for a few weeks, there’s every reason to get your tickets to Jurassic Park whether it’s your first or thirty-first time you’ve seen it. The surprises are still there, the unexpected scares are present, and you may even find yourself getting that warm fuzzy feeling of retuning to something that reminds you of one great summer and one great film.