In Praise of Teasers ~ The Addams Family (1991)

In 2013 I was feeling pretty blue about the state of movie trailers.  For a time, it was imperative for me to get to a theater in time for the previews or else some of the fun would be missing from the experience of going to the movies because, let’s face it, sometimes the coming attractions were more entertaining than the feature presentation.  That started to change when the previews became less of a creative way to market the film and more of way for studios to put all their cards on the table with little artistry.  Like I said back seven years ago, it seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.

Sadly, in the years since I did my first run of the In Praise of Teasers series, not a lot has changed and it may have gotten worse.  It’s gotten to the point where I almost avoid watching a trailer all together because so much of the plot is given away.  This site used to feature a wealth of movie previews but I just can’t bring myself to post too many because they’re so spoiler-y.  Only the rare well-done coming attraction or preview for an “event” film gets through…and even then I can’t think of anything recent that could go toe-to-toe with the brief bites I’m going to share with you over the coming weeks.

That’s why I’ve decided to revive In Praise of Teasers now.  In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted “teaser” trailer is totally gone…and I miss it…I miss it a lot.  Let’s revisit some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there; but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.

The Addams Family (1991)

Any dissection of the art of the teaser trailer simply must include a look at the one for The Addams Family.  Notable for its length and also because it was produced solely for the teaser with no other footage from the final film used, it’s a real winner.  Personally, I always get a kick out of these cinematic moments that break the fourth wall and acknowledge the audiences.  Movie buffs that like to go over the finer details will notice actor Christopher Lloyd’s Uncle Fester’s make-up differs greatly from how he looked when the movie was released and there are some that speculate it isn’t even Lloyd you see here.  Reading the recently released autobiography of the films director, “Barry Sonnenfeld, Call Your Mother: Memoirs of a Neurotic Filmmaker”, I found out how arduous it was to get the movie made but as you can see from the rarely seen short teaser below, the creative team assembled really got it right from the beginning, leading the movie to be a certified hit.  I do remember seeing this a few times in theaters the summer of 1991 but once the full trailer was released it understandably vanished, but it’s nice to see it again after all these years.  It also speaks to the audience recognition of the characters that there isn’t even a title listed at the end!

For a refresher on my previous series back in 2013, check out my posts on Alien, Misery, Bram Stoker’s Dracula, Showgirls, Jurassic Park, Jaws 3D/Jaws: The Revenge, Total Recall, Halloween II: Season of the Witch

Hollywood to Broadway – Hello, Dolly!

Your old pal The MN Movie Man took some time away from dark movie theaters in May for a long overdue visit to The Big Apple and caught up with what Broadway has to offer. Theaters in NYC and London’s West End are continually being filled with stage adaptations of movie properties and out of the 10 shows I saw, half of them either began as a film or are revivals of shows that generated a movie version of their own. In this short series, I’ll go through these five musicals from the Great White Way and see how they compare to their Silver Screen counterparts.

The Original Broadway Show: Hello, Dolly!, opened on January 16, 1964
The Movie: Hello, Dolly!, (1969)
The Broadway Show: Hello, Dolly!, opened on April 20, 2017

 

When Hello, Dolly! first ambled into town it had built in elegance.  Produced by legendary theater impresario David Merrick, directed by famed choreographer Gower Champion, and starring Broadway favorite Carol Channing, the musical was traditional as they come and played like gangbusters winning 10 Tony Awards and remaining on the Great White Way for a record setting run.  Well known for its stunt-casting after Channing left, famous Dollys included stars like Ethel Merman, Ginger Rogers, Betty Grable, and Phyllis Diller, not to mention an ingenious staging of an all-black cast led by Pearl Bailey.  Hello, Dolly! also had a healthy life on the road with Channing touring as Dolly for years (decades, really), occasionally stopping back in NYC for limited engagements.   Strangely, the first exposure I had to the show wasn’t from a Carol Channing tour but Sally Struthers who performed the role in a local community theater production.

Four years into the Broadway run, 20th Century Fox released a film version of Hello, Dolly! and poor Carol Channing once again got the short end of the Broadway-to-Hollywood stick.  Channing was famously passed over for Marilyn Monroe when Gentlemen Prefer Blondes made the silver screen leap and this time around none other than Barbra Streisand got her part.  This might have been some sweet revenge for Streisand who lost the Tony Award for Funny Girl to Channing in Hello, Dolly! – it’s well known that Channing and Streisand used to lunch regularly when both were treading the boards but Streisand stopped talking to Channing soon after she was bested by Carol.

Actually, maybe Channing had the last laugh since the film version of Hello, Dolly! was a fairly enormous flop when it opened…almost ruining 20th Century Fox in the process.  Miraculously, it was nominated for 7 Oscars (including Best Picture!) and won three but the film hasn’t aged well over the years.  However opulent the production and costume design were, if the musical itself was by the numbers oatmeal the film is dry melba toast.  It’s worth watching for the complete disdain co-star Walter Matthau has for his leading lady…even when he’s supposed to be falling in love with her.

Endlessly produced by theaters big and small across the world, Hello Dolly! still hadn’t had a Channing-less revival on Broadway until it was announced the Bette Midler had agreed to return to NYC in her first musical in over four decades.  Naturally, the theater community erupted with delight and the show’s advance soared to a record-setting $40 million dollars.  In fact, the show is so sold out that Midler isn’t even doing any press for it.  There’s no need…no one can get a ticket without paying a huge chunk of cash or waiting in line for a limited amount of standing room seats given out each morning.

That’s how I lucked out at seeing the show on my recent trip to The Big Apple. Getting in line with my friend around 4:30 in the morning, we weren’t even the first in line but had no trouble getting a ticket when the box office opened at 10:00am.  Already having opened to glowing reviews, I knew this would be a memorable experience and it truly was.  It’s hard to express the pure joy this production elicits…it’s just something you pretty much have to see for yourself.  Midler was in fabulous form, nailing the comedy and nuance of the role and doing a darn good job singing Jerry Herman’s score along the way.  While she’s a bona fide superstar and everyone there was there to see her, she never upstaged her co-stars…all of whom are the cherry-picked best of the best.  From David Hyde Piece’s droll but sincere Horace to Kate Baldwin’s gorgeous Irene, the voices are beautiful and the ensemble is sharp and crisp.  Special mention must be made for Beanie Feldstein  (Jonah Hill’s younger sister) who makes for a hysterical Minnie Fay.

With Midler scheduled to remain in the show for a year, ticket demand may free up as newer shows populate the landscape but be prepared for this to remain a tough ticket for some time.  The production itself is designed to run after Midler leaves…it just needs a star of her caliber to bring in the audiences.  With uber-producer Scott Rudin running things, expect some stunt casting to rival original producer David Merrick’s in the A-list department.